SAN ANTONIO, TX (March 26, 2025)—SWIVEL®, a subsidiary of SWBC that specializes in payment solutions, has collaborated with the SWBC Marketing team to earn a Silver ADDY Award from the American Advertising Federation (AAF) in San Antonio. The AAF is the nation’s oldest advertising trade association, dedicated to recognizing and celebrating excellence in advertising and marketing. This prestigious award honors the evolution of SWIVEL’s refreshed branding guidelines, positioning the company as a modern, innovative payment industry leader.
“We are incredibly honored to receive this recognition from AAF San Antonio,” said Debbie Serot, Chief Marketing & Revenue Officer of SWBC. “This award is a testament to the hard work and collaboration between our marketing team and SWIVEL, as well as our shared vision of pushing the brand forward to meet the evolving industry needs.”
SWIVEL leaned on the SWBC Marketing team to thoughtfully refine their ideas, aiming for a consistent and effective representation across all marketing materials, both internally and externally. The development of comprehensive guidelines illustrates SWIVEL’s dedication to innovation and progressive solutions. Through a strategic emphasis on design and visual identity, the new branding guidelines establish a bold, contemporary, and tech-savvy presence that aligns with customers’ values and expectations.
“We are proud to see this brand transformation that truly embodies the spirit of SWIVEL,” said Amanda Crocker, President of SWIVEL. “This award highlights the impact of strategic design in strengthening our brand’s presence and future.”
By modernizing its identity, SWIVEL continues to strengthen its position as a trusted leader in payments, dedicated to driving innovation and delivering exceptional solutions.
About SWIVEL
SWIVEL, an SWBC company, offers a payments platform that simplifies the use of Apple Pay®, Debit, Credit, and ACH for payments. The platform serves over 2,000 clients, including financial institutions, K-12 education institutions, and the software companies that support them. SWIVEL integrates with existing systems to manage payments, streamline operations, and provide user engagement tools. With tailored risk management controls for each transaction, SWIVEL helps businesses maintain compliance and improve payment processes. The company is a wholly owned subsidiary of SWBC, headquartered in San Antonio, Texas. Find more information at www.getswivel.io.
About SWBC
As a diversified financial services company, SWBC provides financial institutions, businesses, and individuals with a wide range of insurance, mortgages, wealth management, employee benefits, and more. Headquartered in San Antonio, Texas, SWBC has partners and divisions across all 50 states and manages businesses around the world. No matter how wide its reach, SWBC always listens to our customers’ needs, analyzes their current situations, and recommends customized solutions. For more information about our innovative approach to personalized service, visit SWBC’s website.
Contacts:
Lisa Pinto
SWBC
210-382-1520
lpinto@swbc.com
Chasity Gafford
SWBC
210-488-1285
cgafford@swbc.com
